Access to non-GMO food and products and quality GMO labeling are becoming more and more important in our lives. With increasingly raised doubts about the long-term safety and environmental impact of these experimental technologies, the non-GMO category has caught people’s attention. Eighty-three percent of healthy consumers like you seek out non-GMO products and 57 percent say that non-GMO is key to brand buying. This growing awareness is sparking major change in the industry. To date there are more than 43,600 Non-GMO Project Verified products from more than 3,100 different brands, with annual sales of these products topping $22.9 billion.

Public concern about GMOs is rising. More than 60 countries around the world – including Australia, Russia, China, and all the countries in the European Union – require GMOs to be labeled. Globally, there are also 300 regions with outright bans on growing GMOs.

Ninety-two percent of shoppers in the US favor mandatory GMO labeling, and eighty-eight percent say they want GMO labels printed directly on product packaging rather than a scannable barcode.

“The right to know what we’re eating and feeding our families is so basic,” says Megan Westgate, Executive Director of the nonprofit Non-GMO Project. “North Americans deserve the same freedom to avoid experimental GMO foods as people in other countries.”

The Non-GMO Project is a nonprofit organization committed to preserving and building the non-GMO food supply, educating consumers and providing verified non-GMO choices. They believe that everyone deserves an informed choice about whether to consume genetically modified organisms.  Look for the butterfly and be assured that the product you’re consuming is non-GMO.